UFC Was Twice As Profitable As WWE Over The Past 6 Months

TKO Holdings Group is the talk of the combat sports world right now, as they merged WWE and UFC beneath Endeavor’s umbrella. Both WWE and UFC were already business powerhouses, but it seems that one was way more profitable over the last 6 months.

WWE and UFC are under the same company now, but they will keep some deals separate. At this time, there is no indication that their media rights deals will be package.

Brandon Thurston posted on X to reveal that WWE and UFC compare when it comes to generated revenue. WWE actually generated nearly $100 million more. That being said, the UFC was actually twice as profitable.

Through the first 6 months of 2023, WWE generated $707.9M in revenue, $88.7M in net income.



UFC (here TKO OpCo) generated less revenue, $611.9M, but was about twice as profitable, with $169.8M in net income.

WWE and UFC might even run package deal when they’re pitching events for cities. It’s already been said that they are in early talks with the Department of Justice and the SEC to work out arrangements.

The new TKO Holdings Group is taking off with all the steam and momentum they can out of the gate. WWE and UFC will also be massive when it comes to cashflow, but it appears that UFC has already proven that they can be more profitable.

Despite the merger, Triple H will also keep his position in WWE as Chief Content Officer. Vince McMahon is able to make remote changes to the product whenever he wants to. Only time will tell what is next in this situation, but it appears that WWE is finding a new normal with TKO Holdings Company and their new business partners.

What’s your take on how WWE and UFC stack up against each other? Which is the better company? Sound off in the comments to let us know what you think!

September 16, 2023 8:30 am

Felix Upton

Felix Upton is a seasoned writer with over 30 years of experience. He began his career writing advertisements for local newspapers in New York before transitioning to publishing news for Ringside News. His expertise includes writing, editing, research, photo editing, and video editing. In his free time, he enjoys bungee jumping and learning extinct languages.


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