TKO Group COO Mark Shapiro Hints At ‘Short-Term’ Deal Between WWE & UFC For Media Rights

The pro wrestling world was turned upside down after Vince McMahon came back to WWE and began the process to sell the company to UFC’s parent company Endeavor. The deal has been finalized and everything is official and now it appears the TKO Group COO Mark Shapiro hinted at a short-term deal between WWE and the UFC for media rights.

As previously reported, the new name of the publicly traded company as result of WWE and UFC’s merger would be TKO Group Holdings. WWE and UFC’s deal was also finalized just last week, as the companies were featured in front of The New York Stock Exchange.

While speaking with The Town with Matthew Belloni, Endeavor and TKO Group President & COO Mark Shapiro talked about the possibility of a “short-term deal” connecting the WWE and UFC media rights. Shapiro hinted that it could happen in the future.

“There could be a short-term deal we do just to align the two. It all depends on market dynamics and right now, time is on our side. We’re not rushing to do a deal



The TKO Holdings Group also launched their own website following the WWE and UFC merger finalization. We will have to wait and see whether WWE stars will get to compete in the UFC somewhere down the line.

What’s your view on what Mark Shapiro said? Do you think the WWE and UFC deal will benefit both companies? Let us know in the comments!

September 18, 2023 5:08 am


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